Your organization’s mission is it’s ‘raison d’etre’. Know and communicate why you exist and what market needs you meet. Far too often, activities are undertaken that do not advance the overall mission. These “unprogrammed activities” distract the organization and add unnecessary costs.
A clear signal to reassess the organization’s course of action is the pursuit of business opportunities outside of your core capabilities. Less than stellar performance might indicate you are in the wrong market or have hired the wrong talent.
When strategies are clearly aligned with mission, organizations enjoy greater agility. Better defined capabilities and clear priorities result in a healthy environment and steady growth. Envision your goals, and then establish benchmarks to measure your progress.
Far too often, companies believe that they are on track to achieve the desired outcomes, when in fact the organization is off course. Aligning capabilities with market trends is a continuous and necessary process that will keep your organization fresh and relevant.
Knowing where an organization should go to sustain market presence is only part of the journey. It is also important to know how to get there. It is easier to get diverted than it is to stay on course.
Our Vision and Mission
Be a leading small business advisory group that makes positive, distinctive, substantial, and lasting impacts on our client’s organizational performance – one experience at a time. Our Mission is to work side-by-side with organizational leaders, helping them clarify their strategy, focus on their value, and align their capabilities for sustainable and profitable growth.
Our Service Offerings
The BinnacleAG cadre of experienced business advisors and consultants develop targeted, multidimensional solutions to mission alignment challenges through capabilities-based services including strategic planning, leadership coaching, business analytics, organizational measurement, HR Systems, research and assessments, and strategic communications.
Doing Business with BinnacleAG
BinnacleAG maintains a competitive advantage by teaming with some of the best-in-class large and small businesses. Through our teaming partners, BinnacleAG services can be contracted using a variety of vehicles including AIMS and Seaport-e.